Trade shows – the rush, the adrenaline, the leads! Oh, how many leads, and you somehow have to follow them all up.
I’ve been there, you spend months getting ready, making sure everything is just right. You’re at the show, chatting to prospects, collecting info, exchanging business cards, handing out candy. It’s an exciting and exhausting couple of days. By the end of it you just want to crawl in bed and do nothing. But alas, life isn’t fair. You have leads to follow up and hot prospects to close.
When it comes to sending emails to our list, we as business owners can be sceptical. After all, we ourselves are being sent numerous newsletters and updates from many different places and people. The sheer amount of it can be frustrating and we don’t want to feel guilty for adding to the same frustration of another person…much less, someone who might potentially be our client.
Ahhhhhhh, can you smell that? It’s the smell of freshly printed brochures, stale muffins and opportunity.
Oooowh can you hear that? It’s the click-clack of booths being set up, banners erected and promotional pens being splayed across tables.
This can only mean one thing: a Trade Show is looming. For some, a trade show is a field of opportunities, for others it’s a money sink, and for others it’s an unavoidable evil in an otherwise perfect universe… Anyway, I digress.
In today’s world of GDPR compliance and anti-spam laws, it can be difficult to navigate the legal system and understand who you can and can’t email.
We’ve done the wading, and are breaking it down in plain English for you here.
It’s no secret that professional service companies usually tend to have clients that buy one service. This creates the biggest problem these companies face: their clients don’t really know what else they do, resulting in lost sales! And the company obviously wants sales, but wants to avoid being pushy, which results in a lack of communication.
We all know: repetition is one of the keys to success. In life and in business.
We relentlessly repeat things over and over again to our kids to help them grow. Teachers at school repeat themselves time and time again until students learn. In business we all know the value of repetition until the job is done well. And finally in life, advertisers are doing a great job of repetition. Attracting our attention to items we would otherwise never hear about or notice on the shelf.