Are you following up enough? Or do you send one email and stop at that, leaving the ball in their court?
If you’re exploring email automation, then you’ve probably heard these terms thrown around casually. Let’s get to the bottom of how they differ.
Did you know that the Google search for: “The money is in the follow up” will bring you over 4 billion results? And it’s not just because it’s a popular saying – it’s because it’s true!
It’s no secret that professional service companies usually tend to have clients that buy one service. This creates the biggest problem these companies face: their clients don’t really know what else they do, resulting in lost sales! And the company obviously wants sales, but wants to avoid being pushy, which results in a lack of communication.