Effective Sales Automation For Companies With Long Sales Cycles

If you’re a company operating in the manufacturing or engineering sector, especially if you’re selling large and expensive pieces of plant and equipment, you’re probably all too familiar with the concept of the long sales cycle.

Companies with long sales cycles usually have a very high priced product or service and their clients can sometimes take months or years to find funding or free up finances from their spending budget in order to buy.

But a lot can change during such a long waiting time, and very often, the same client, having forgotten your name may turn to a competitor when they are finally ready to buy.

8 Unbeatable Reasons to Participate in Trade Shows!

You’ve most likely seen some trade show stats in your lifetime. Heck, even I’ve seen a dozen or so articles with stats about trade shows. In compiling this list, we wanted to do something different.
The facts provide a “So What?”. This means each fact will come with some action point or idea of what this means for you as an exhibitor. By the end you’ll realise why trade shows are so popular and form the backbone of marketing for a lot of companies.

How to Efficiently Follow Up Trade Show Leads for Maximum Impact

Trade shows – the rush, the adrenaline, the leads! Oh, how many leads, and you somehow have to follow them all up.

I’ve been there, you spend months getting ready, making sure everything is just right. You’re at the show, chatting to prospects, collecting info, exchanging business cards, handing out candy. It’s an exciting and exhausting couple of days. By the end of it you just want to crawl in bed and do nothing. But alas, life isn’t fair. You have leads to follow up and hot prospects to close.

6 Statistics You Need To Know About Social Selling

Think about the last time a friend recommended something to you and bought it. Was it a restaurant? A book? A clothing store?

What about in business? When a fellow business owner recommends something, chances are, you’ll listen more closely, right?

Marketers always agree on one thing: people buy from the people they trust. Relationship building is one of the key steps in any sales process, because selling is that much easier once a relationship has been established. This entire process is known as ‘social selling’.