6 Statistics You Need To Know About Social Selling

Think about the last time a friend recommended something to you and bought it. Was it a restaurant? A book? A clothing store?

What about in business? When a fellow business owner recommends something, chances are, you’ll listen more closely, right?

Marketers always agree on one thing: people buy from the people they trust. Relationship building is one of the key steps in any sales process, because selling is that much easier once a relationship has been established. This entire process is known as ‘social selling’.