It’s common for us all to assume that everything we know is common knowledge for the rest of the world. And it’s definitely not. Sometimes we learn this the hard way, when we assume everyone knows something we underperform, lose sales and get into situations we could avoid if only … we had communicated clearly. […]
Think about the last time a friend recommended something to you and bought it. Was it a restaurant? A book? A clothing store?
What about in business? When a fellow business owner recommends something, chances are, you’ll listen more closely, right?
Marketers always agree on one thing: people buy from the people they trust. Relationship building is one of the key steps in any sales process, because selling is that much easier once a relationship has been established. This entire process is known as ‘social selling’.