How Automation Helps Your Online Marketing

When you’re running your own business, time is always a precious commodity. It’s more than likely that you don’t have a great number of employees to designate tasks to. This means that you’re frequently doing the majority of the work yourself and every minute counts. Luckily, there is a variety of automation options available that can help in a number of different ways to save you time and streamline your operations. This is particularly true in the realm of marketing.


Software service provider Adestra conducted a survey in 2015 among online marketers and published it as an infographic entitled “Marketer vs. Machine.” In the survey, Adestra asked marketers what was the biggest benefit for them of using automation. The results were:


  • 74% – Saved time
  • 68% – Improved customer engagement
  • 58% – More timely communications
  • 58% – Increased opportunities including up-selling

Automation benefits online businesses in a multitude of ways.

What Is Marketing Automation?

Marketing automation is the use of software and web-based services to execute, manage, and automate marketing tasks and processes. These services take over manual, routine and repetitive tasks so that you don’t have to do them. They are purpose-built to help with specific aspects of marketing.