Lead Generation on the phone is one of the most effective direct marketing techniques for B2B.
It’s fast and comparatively cost-effective. You get results within first 24 hours.
We specialise in B2B lead generation and also have B2C expertise in our team. This is how it works:
- Our experienced callers reach out to businesses in your target market on your behalf. The purpose of the call is to engage and secure appointments/any alternative result for your business.
- Our ultimate aim is to identify prospects that are interested in your product or service today or in the future.
Lead Generation on the phone is so powerful because it puts you right in front of someone who is interested in your products and services today. It also lets you build out a funnel of future prospects. Every phone call delivers a result. Even when the result is negative you can learn something from every conversation.
Learn more about how E-ideas approaches lead generation and why this matters on this page.
What Results Can You Expect?
A 10% success rate is an industry standard which we start from.
Our current average success rate is 23% across all campaigns; our lowest success rate is 6% and the highest we have ever had is a 72% success rate.
What can impact the success rate? Many factors – from the reputation of your company to how attractive your offer is. That’s why as part of the campaign set up we have a separate conversation about “What success looks like for you?”
While many businesses think that an appointment or other immediate action is the only positive result possible, we ask you to consider how you act in an everyday situation. All of us come across opportunities all the time. Do we always act? Let’s be honest, definitely not.
Other people are a bit like you...
and what that means for your lead generation campaign
Have you ever been in a position when you cannot buy something you like right now? Personally or professionally. Why? You liked it, you needed it, you wanted it, yet … it could be a lack of head space, a lack of resource, a lack of money… many factors can hold you back from making a buying decision right now.
Well, many people and businesses around us are in the same position. They are busy, and resources are often committed. So even when they like what you have, not everyone is able to act now. Is there a solution?
Yes, you must recognise that prospects come in two forms
- requests for more information (60%-90%)
- requests for meetings or something else you want to happen (10%-40%)
Click here to learn how you can use email automation to provide additional information and establish long term follow up to increase the success rate from a lead generation campaign.
Even for a long sales cycle it’s possible to follow up a prospect for 12 – 24 – 36 or even 120 months. Click here to learn more about how this may happen.
Our Triple Guarantee
For your peace of mind
A well-targeted list is one of the crucial elements for lead generation success. The better the targeting, the less calling needs to be done and the better results can be achieved.
Did you know that E-ideas Limited owns New Zealand’s most verified business database whoiswhere™? So, you get to benefit from the quality of our lists, our knowledge and our expertise.
Our team has many mature and experienced New Zealanders with clear voices. They all can hold a variety of conversations, instead of being bound by the script. Each campaign is assigned a caller which means they can really get to know the script and how to get the most results
You will receive a preliminary indication of how your campaign is going within 48 hours of when it begins. You will also receive weekly reports. If we see a campaign isn’t performing well, we’ll pause it and review before proceeding further.
FAQ about Lead Generation
Every Lead Generation campaign is unique. Your baseline investment for our recommended package is outlined in a proposal submitted to you.
We recommend starting out by contacting 1,000 businesses in your target market over a 10 week period.
There is a one off set up fee and on-going weekly fees for the following:
- Lead generation calls
- Complete information supplied about leads
Depending on your success rate each lead may cost $50-$100 +gst
From our experience, most companies benefit from a lead generation campaign. If you answer yes to the following questions, then a Lead Generation campaign would most likely benefit your business.
- Is the average sale in your business over $1,000?
- Do you sell mostly to businesses?
From time to time we engage in campaigns targeting residential prospects, please enquire for more information.
From our side, we can usually be ready to call within one to two weeks of you accepting our proposal.
This does vary with different campaigns and every situation is unique. However use one to two working weeks as a guide.
We budget and extrapolate using a conservative 10% success rate, which includes both emails and meetings set. However as a rule our clients do enjoy success rates higher than this, with some even reaching 70%. Success rates of 15-25% are fairly common among most campaigns.
We believe in the saying “Measure twice, cut once”. And this applies to lead generation. By taking the time to understand your offer and prepare a solid script for our callers, we can ensure you achieve as high a success rate as possible. Having a good beginning is crucial to ensuring you achieve high success rates.
You will get results about appointments within 24 hours of when calling is done for you.
Full results are compiled and sent through in a weekly report.
Any urgent appointments may be communicated immediately via phone/email if there is urgency with the prospect.