Email Automation

Are you sending too many emails?

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When it comes to sending emails to our list, we as business owners can be sceptical. After all, we ourselves are being sent numerous newsletters and updates from many different places and people. The sheer amount of it can be frustrating and we don’t want to feel guilty for adding to the same frustration of another person…much less, someone who might potentially be our client.

Email Automation

Trade Show Season: Time to Spring Clean Your Customer Database

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Ahhhhhhh, can you smell that? It’s the smell of freshly printed brochures, stale muffins and opportunity.
Oooowh can you hear that? It’s the click-clack of booths being set up, banners erected and promotional pens being splayed across tables.
This can only mean one thing: a Trade Show is looming. For some, a trade show is a field of opportunities, for others it’s a money sink, and for others it’s an unavoidable evil in an otherwise perfect universe… Anyway, I digress.

Email Automation

The Secret Trick Middle School Teachers Use That Can Help Businesses Sell MORE

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We all know: repetition is one of the keys to success. In life and in business.
We relentlessly repeat things over and over again to our kids to help them grow. Teachers at school repeat themselves time and time again until students learn. In business we all know the value of repetition until the job is done well. And finally in life, advertisers are doing a great job of repetition. Attracting our attention to items we would otherwise never hear about or notice on the shelf.