If you’re a company operating in the manufacturing or engineering sector, especially if you’re selling large and expensive pieces of plant and equipment, you’re probably all too familiar with the concept of the long sales cycle.
Companies with long sales cycles usually have a very high priced product or service and their clients can sometimes take months or years to find funding or free up finances from their spending budget in order to buy.
But a lot can change during such a long waiting time, and very often, the same client, having forgotten your name may turn to a competitor when they are finally ready to buy.
You’ve most likely seen some trade show stats in your lifetime. Heck, even I’ve seen a dozen or so articles with stats about trade shows. In compiling this list, we wanted to do something different.
The facts provide a “So What?”. This means each fact will come with some action point or idea of what this means for you as an exhibitor. By the end you’ll realise why trade shows are so popular and form the backbone of marketing for a lot of companies.
Are you following up enough? Or do you send one email and stop at that, leaving the ball in their court?
Trade shows – the rush, the adrenaline, the leads! Oh, how many leads, and you somehow have to follow them all up.
I’ve been there, you spend months getting ready, making sure everything is just right. You’re at the show, chatting to prospects, collecting info, exchanging business cards, handing out candy. It’s an exciting and exhausting couple of days. By the end of it you just want to crawl in bed and do nothing. But alas, life isn’t fair. You have leads to follow up and hot prospects to close.
Are you communicating enough with your prospects and customers? Stats show that the average sales person…
If you’re exploring email automation, then you’ve probably heard these terms thrown around casually. Let’s get to the bottom of how they differ.
When it comes to sending emails to our list, we as business owners can be sceptical. After all, we ourselves are being sent numerous newsletters and updates from many different places and people. The sheer amount of it can be frustrating and we don’t want to feel guilty for adding to the same frustration of another person…much less, someone who might potentially be our client.
Ahhhhhhh, can you smell that? It’s the smell of freshly printed brochures, stale muffins and opportunity.
Oooowh can you hear that? It’s the click-clack of booths being set up, banners erected and promotional pens being splayed across tables.
This can only mean one thing: a Trade Show is looming. For some, a trade show is a field of opportunities, for others it’s a money sink, and for others it’s an unavoidable evil in an otherwise perfect universe… Anyway, I digress.
In today’s world of GDPR compliance and anti-spam laws, it can be difficult to navigate the legal system and understand who you can and can’t email.
We’ve done the wading, and are breaking it down in plain English for you here.
Did you know that the Google search for: “The money is in the follow up” will bring you over 4 billion results? And it’s not just because it’s a popular saying – it’s because it’s true!