Effective Sales Automation For Companies With Long Sales Cycles

If you’re a company operating in the manufacturing or engineering sector, especially if you’re selling large and expensive pieces of plant and equipment, you’re probably all too familiar with the concept of the long sales cycle.

Companies with long sales cycles usually have a very high priced product or service and their clients can sometimes take months or years to find funding or free up finances from their spending budget in order to buy.

But a lot can change during such a long waiting time, and very often, the same client, having forgotten your name may turn to a competitor when they are finally ready to buy.

6 Statistics You Need To Know About Social Selling

Think about the last time a friend recommended something to you and bought it. Was it a restaurant? A book? A clothing store?

What about in business? When a fellow business owner recommends something, chances are, you’ll listen more closely, right?

Marketers always agree on one thing: people buy from the people they trust. Relationship building is one of the key steps in any sales process, because selling is that much easier once a relationship has been established. This entire process is known as ‘social selling’.